Professional Background
Whether on the client side or agency side, I excel at driving results and forging strategic relationships across various sectors, including CPG, Automotive, Healthcare, Construction, Financial Services, Travel and Hospitality, Retail, Technology, and B2B services and products.
Trust has been my guiding principle, and I’ve been fortunate to be entrusted with the marketing direction of major brands. My starting goal is always to understand the product or service, its customers, and the competitive landscape better than anyone else. While I’ve executed hundreds of promotions and remain deeply involved in the execution process, my primary objective is always to deliver a message that resonates with the customer and subsequently changes their behavior.
Welcome! I’m Peter Dawson, a marketing strategist and tactician based in the Philadelphia area. I specialize in evolving brands through strategic clarity and robust interdisciplinary teamwork. My results-driven approach has consistently delivered successful outcomes for top brands globally.
My career spans both agency and client-side roles, providing a comprehensive understanding of the marketing landscape. I’ve managed dynamic digital campaigns at AARP and directed all marketing efforts at InterWork.
On the agency side, I’ve worked with distinguished firms like Wunderman, Saatchi, Doner, and Ansira, leading teams to exceed objectives with innovative, data-informed strategies.
Key Competencies
- Strategic Marketing, Planning, and Execution: Over three decades of experience.
- Data and Insight-Driven Approach: Leveraging data to inform strategies and execution.
- Customer Journey Focused Media and Technology: Enhancing customer experience at key points in their purchase cycle.
- Collaboration and Team Approach: Promoting open dialogue and teamwork.
- Results-Driven: Delivering measurable outcomes.
Strategy and Execution Experience
- Qualitative Research
- Online and offline methodologies: IDIs, Triads, Focus Groups, Co-creation Labs, Shop-alongs, In-home visits
- Quantitative Research
- Online and offline methodologies: Conjoint analysis, MaxDiff, surveys, in-store traffic analysis, Attitudes, Awareness and Usage (AAU), customer satisfaction, web metrics.
- Data Analytics
- Methodologies: Customer and Market Segmentation, Predictive Modeling, Attribution, Customer Satisfaction. Market Sizing, Basket Analysis, Results Optimization
- 1-to-1 Marketing
- Channels: Direct mail, email, TV, print, display advertising, SEO, social media, content marketing, technology, in-store experiences, sales collateral
- Brand Marketing
- Channels: TV, print, display advertising, public relations, in-store display, site optimization, integrated campaigns
- Writing
- Content Types: Blogs, ghostwriting, white papers, new business pitches, call-to-action (CTA) driven copy.
- Partner Management
- Ad Agecies
- Co-branding
- Affiliate Marketing
- Technology Stack Management
- Request For Proposal (RFP) Creation and Partner Search Management
- Employee Engagement
- Front-line to executive level employee research and planning
- Benchmark Surveys and implications
Personal Interests
Outside of work, I enjoy photography, capturing moments that are both liberating and exciting. This hobby has been a therapeutic outlet for me since childhood. Additionally, I have a keen interest in health and fitness, having achieved significant personal milestones through disciplined workout routines, data analysis, and a commitment to well-being.
Invitation to Collaborate
I invite you to explore my site, discover the breadth of my professional experiences, and consider how we might collaborate to achieve exceptional results. I am passionate about this business and committed to making it even stronger through research, data, strategic planning, and flawless execution. Title and money are nice to have, but being passionate about my work is far more important.
