Area | Tactics | Managed on Behalf of: |
Qualitative Research | Online and offline - IDIs, Triads, groups, co-creation labs, shop along | American Express, Rent-A-Center, Solvay Pharmaceuticals, Delta, Valvoline, Owens Corning, Centene, United States Postal Service |
Quantitative Research | Conjoint, MaxDiff, surveys, in-store traffic, Attitudes Awareness and Usage, customer sat, web metrics | Delta/NWA, Rent-A-Center, Centene, American Express, Owens Corning, United States Postal Service |
Data Analytics | Segmentation, Predictive modeling, attribution, customer sat, market sizing, basket analysis | American Express, Rent-A-Center, Solvay Pharmaceuticals, Delta, Valvoline, Owens Corning, Centene, Lincoln Financial |
1-1 Marketing | Direct mail, email, TV, print, display, SEO, Social, content, infrastructure, in-store, sales collateral | American Express, Rent-A-Center, Solvay Pharmaceuticals, Delta, Valvoline, Owens Corning, Mercedes, Volvo, AARP, InterWork, USPS |
Brand Marketing | TV, Print, Display, PR, Infrastructure, in-store | American Express, Rent-A-Center, Valvoline, Delta Airlines |
Writing | Ghost writing, white papers, agency new business pitches, CTA driven copy. | AARP, InterWork, Agency CEO, Self |
New Business Strategy | RFP Response, presentation writing, pitch team | Ansira, Catlyst, Wunderman, Self |
