Peter S. Dawson

Qualifications

Not only can I help dream it, I can help build it.

Brands I’ve had the pleasure of collaborating with.

A Strategic Marketer with Hands-on Experience

About Me

Questions and Answers

Qualifications from Some of the World’s Best Brands

My resume

Tactical Experience

Contact

Recent Content and Thought Process

Featured Articles

From Punch Cards to Blockchain: The Evolution and Future of Loyalty Programs: Explores the history and future of loyalty programs, from traditional punch cards to modern blockchain solutions, highlighting technological advancements and their impact on consumer engagement.

The Right Way to Evaluate Creative in Advertising: Provides insights into effective methods for evaluating creative work in advertising

ALL ARTICLES

My Medium articles blend curiosity with insights from my second brain (covered throughout the articles) acting as an incubator for ideas and more questions. Focused on marketing, technology, health and general questions I’ve had, I share findings and lessons from my own journey to keep both myself and my readers engaged and informed.

Check Out My Latest

Everything in Music is Subjective, Except for This (Mostly)

Some of my music snob friends, whom I love dearly (sometimes), have mocked my musical taste over the years. While I could debate their reviews and credentials, I’ll admit that I do have very specific…

https://medium.com/@Petersdawson/everything-in-music-is-subjective-except-for-this-mostly-079cf1abe024

The article lightly discusses the personal science and nature of music appreciation as it relates to common daily activities, emphasizing that individual taste in music is shaped by personal experiences and emotions. This piece stems from my unscientific research on why YouTube Music is the best streaming service for me, and potentially for you as well. It also contains some really interesting facts on how deep the personal data used for predicting what consumers listen to runs.

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VIEW ALL ARTICLES HERE

All Medium Articles

Topics of Interest:

1. Unlocking Peak Health: Lessons from Wearable Tech

Discover how devices like the Oura Ring and Apple Watch have transformed my fitness journey through data-driven insights and trial and error

2. Building a Digital Second Brain

Learn how to create a digital second brain to boost productivity and creativity, with practical tips drawn from my experience.

3. Navigating the Future of AI and Blockchain in Marketing

Explore the impact of AI on marketing, supported by real-world examples and insights from my extensive industry background.

4. The Power of HIIT for Sustainable Weight Loss

Understand the benefits of HIIT through my story of losing over 80 pounds with OrangeTheory, blending scientific insights and personal experiences.

5. The Creative Approach and the importance of Strategic Planning

Delve into the art of developing effective creative briefs, featuring lessons from my work with high-profile clients like American Express and Wunderman.

6. Optimizing Personal Knowledge Management (PKM)

Enhance your PKM strategies with techniques I’ve honed to balance work, health, and personal growth.